QUICK FACTS
Created Jan 0001
Status Verified Sarcastic
Type Existential Dread
Keywords
ascential, redirect, categories, from a page move, from a former name, protection levels

EMAP

“Ascential is a global business-to-business (B2B) media company specializing in the provision of information, analytics, and e-commerce solutions tailored to...”

Contents
  • 1. Overview
  • 2. Etymology
  • 3. Cultural Impact

Ascential

Ascential is a global business-to-business (B2B) media company specializing in the provision of information, analytics, and e-commerce solutions tailored to the needs of various industries. The company operates through a diverse portfolio of brands, each serving distinct sectors such as retail, financial services, and marketing. Ascential’s offerings are designed to empower businesses with data-driven insights, facilitating informed decision-making and strategic growth in an increasingly competitive marketplace.

History

Ascential’s origins can be traced back to the establishment of EMAP, a British media company founded in 1947. EMAP initially focused on publishing trade magazines and consumer titles, gradually expanding its footprint in the media landscape. Over the decades, EMAP diversified its portfolio, venturing into radio broadcasting, business information services, and digital media. The company’s growth was marked by a series of strategic acquisitions and divestments, reflecting the dynamic nature of the media industry.

In 2008, EMAP was acquired by Guardian Media Group and Apax Partners, a private equity firm. This acquisition led to the restructuring of EMAP’s assets, with the company being split into three distinct entities: EMAP Publishing, EMAP Radio, and EMAP Connect. The latter, which encompassed the business-to-business and data services divisions, was subsequently rebranded as Top Right Group in 2012. This rebranding signaled a strategic shift towards a more focused approach on business information and analytics.

Top Right Group continued to expand its portfolio through acquisitions, including the purchase of Cannes Lions International Festival of Creativity in 2013. This acquisition significantly bolstered the company’s presence in the marketing and advertising sectors, providing a platform for industry professionals to showcase creativity and innovation.

In 2016, Top Right Group underwent another rebranding, adopting the name Ascential. This change reflected the company’s ambition to ascend to new heights in the global business information market. The rebranding was accompanied by a renewed focus on digital transformation and data analytics, positioning Ascential as a leader in the provision of actionable insights for businesses.

Operations and Brands

Ascential’s operations are structured around several key brands, each catering to specific industries and market segments. These brands include:

  • Cannes Lions: An international festival and awards program celebrating creativity in advertising and marketing. Cannes Lions serves as a global platform for industry professionals to network, learn, and showcase their work.

  • WARC: A provider of marketing intelligence, case studies, and best practices. WARC’s extensive database and research tools are widely used by marketing professionals to inform their strategies and campaigns.

  • GroundTruth: A location-based marketing platform that leverages data and analytics to help businesses target and engage consumers more effectively.

  • Flywheel Digital: A digital marketing agency specializing in performance marketing, search engine optimization (SEO), and paid media strategies.

  • MediaLink: A strategic advisory firm offering consulting services to media, marketing, and technology companies.

  • One Click Retail: A provider of e-commerce analytics and insights, helping brands optimize their online sales strategies.

These brands collectively enable Ascential to offer a comprehensive suite of services, ranging from market intelligence and analytics to strategic consulting and digital marketing solutions.

Global Presence

Ascential operates on a global scale, with offices and operations spanning multiple continents. The company’s headquarters are located in London, United Kingdom, with additional offices in major cities such as New York, Singapore, and Sydney. This global presence allows Ascential to serve a diverse clientele, providing localized insights and solutions tailored to the unique needs of different markets.

The company’s international footprint is further strengthened by its participation in industry events and partnerships with local organizations. Ascential’s commitment to global expansion is evident in its strategic acquisitions and collaborations, which aim to enhance its capabilities and extend its reach into emerging markets.

Strategic Focus and Future Directions

Ascential’s strategic focus revolves around leveraging data and analytics to drive business growth and innovation. The company is committed to investing in technology and talent, ensuring that its offerings remain at the forefront of the industry. Ascential’s future directions include the continued expansion of its digital capabilities, the development of new products and services, and the exploration of emerging markets.

The company’s emphasis on data-driven insights and strategic consulting positions it well to capitalize on the growing demand for business intelligence and analytics. Ascential’s ability to adapt to changing market dynamics and its commitment to innovation are key factors in its ongoing success and growth.

Conclusion

Ascential’s evolution from EMAP to its current incarnation as a global leader in business information and analytics is a testament to its adaptability and strategic vision. The company’s diverse portfolio of brands, global presence, and commitment to innovation have positioned it as a trusted partner for businesses seeking to navigate the complexities of the modern marketplace. As Ascential continues to ascend to new heights, its focus on data-driven insights and strategic consulting will undoubtedly play a pivotal role in shaping the future of the industries it serves.

Redirect to:

• Ascential

• This page is a redirect . The following categories are used to track and monitor this redirect:

• From a page move : This is a redirect from a page that has been moved (renamed). This page was kept as a redirect to avoid breaking links, both internal and external, that may have been made to the old page name.

• From a former name : This is a redirect from a former name or working title of the target topic to the new name that resulted from a name change.

When appropriate, protection levels are automatically sensed, described and categorized.